Are your Google Adsense Earnings on a Downfall?

Are your Google Adsense Earnings down?

Many theories are flying around in the Internet at the moment. It seems that 55% of the webmaster community report heavy losses on their Adsense accounts. The other 45 percent of the community report no changes and in some few cases even a slight raise on earnings. To me this looks like a flue and i hope they find a cure soon because the Adsense flue seems just to have reached my account. When i checked this morning, my Adsense earnings where down by 50%! Now, there i start getting worried. Even though i don’t have all my eggs in one basket, it still hurts.

Now where ever something happens there are roumors and theories. This one i like best: Google has reported a 30% increase in AdSense clicks over the last quarter 2006, and a 9% increase since the third quarter 2007. But even though the clicks are up, revenues for publishers seem to go down.

Google also reported a 34% increase in AdSense revenues over the last quarter 2007 and a 12% increase quarter after quarter. The interesting part is that Googles traffic acquisition cost, the portion of revenue shared with Google AdSense publishers, went up only 1%. Google controls 77% of the search market and 75% of the search advertising spend and they report consistent growth. Maybe they are saving up to buy Microsoft now; the perfect "All in One" package. 

But seriously, i still think it’s a flue. Going over my several websites after i discovered the downfall in my Adsense account, i found that besides of the front page, where everything seems to be alright, only very few if at all, ad boxes where shown. Some pages showed ads after refreshing the page 3 times but many pages don’t show ads at all. Nothing, not one, not even charity ads. I checked the source code and everything is fine. Google just seems to reduce the number of times ads are shown. Doing this on purpose wouldn’t make sense at all, given the numbers above. So i do the same as everybody; wait and see what happens. Google is in the position to do whatever they want anyway. No competition on the horizon and the only competition that could be counted for is just about to be swallowed by giant number two. Does anybody here see the big picture? There will be only two companies left who will pocess all the computer power of the world. And i’m afraid that this will not be a most harmonic relationship.

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