Internet Marketing Strategy

Where it all Begins – Four Steps to Success

If you need, and you do need, to advertise your business on the Internet, the first thing you’ll have to do, is to Plan your Internet Marketing Strategy!

• The first point to cover is setting up a solid Internet presence. Something steady that presents your business or product at all times, 24/7, and doesn’t break down on the first traffic rush your website will get. To achieve this you need two things, and two things only: A solid and affordable ecommerce web hosting package and Wordpress, the worlds best content management system (CMS). The latter is free, and the web hosting package won’t rid you of your last shirt, it only costs 84 bucks a year! And check the link above to see what you get for this money; it’s unbelievable! It doesn’t leave a single wish open. – Wordpress is the worlds most popular blogging software. It is very easy to install and even easier to keep it upgraded almost on auto pilot. No other content management system in the world offers this feature. Installing Wordpress on Blue Host is a piece of cake and a matter of two clicks! Important! To setup your Wordpress Blog the correct way, follow this guide.
• The second point to cover in your Internet marketing strategy is knowing what your prospects are searching for when they are looking for your products and services on the Internet. Just about two month ago, this was stil a difficult task, widely depending on guesses and trial and error. Now the world of Internet marketing has changed once again. And as in most such cases we can pin it on Google once more, but this time in a very positive way! Google has finally desided to open up those not quite informative green bars in the Google AdWords Keyword Tool. Now, here is your top tool to plan your Internet marketing strategies, right, not only one strategy, but several strategies. Once you entered the keyword or key phrase you ‘think’ that your prospects would type into the Google search bar when they search your business, you will see the number of people who infact typed this keyword into Google during the past month and a prediction of how many will search for your keyword in this month. Additionally you will see all similar and related searches. And I can tell you right now, the results will not only make you want to change the title, description and keywords of your new blog right away, but it will make you re-think your whole Internet Marketing Strategy!
• Once you have obtained your new input, start using it wisly. Note down the longtail key phrases that have most searches and use them when promoting your products and services on your website. – A hint – Get a cross refference on Google for a desired key phrase before you set all your money on one horse. If you see too many websites coming up in the search results, you might want to choose another phrase that is less competitive. It happens many times that the difference is in only one letter; e.g. singular or pural. You need to know exactly what you prospects are looking for! Otherwise your whole Internet marketing strategy is doomed to fail, or in the best case scenario, to be too expensive.
• Now you can use the same keywords and key phrases for your Google AdWords campaign. Right, i forgot to tell you, when you sign up for an account with Blue Host, you’re entitled to a 50$ bonus on a Google AdWords account. This is great because you can test drive Google AdWords without spending your own money. Create one campaign for starters. In this campaign you put two ads. Think well about the text in you ads; this is most important. Test-run your two ads against each other in competitive style. As soon as you see one ad performing better than the other, remove the one with lesser clicks and create a new one. Run those two against each other until you have a new winner. Repeat this until you have reached the maximum on clicks. Now you have the perfect ad running. Google will charge you much less per click if your ad produces many clicks, thus your ads run cheaper, you get more targeted visitors and make more sales for lesser money! Thus your ROI (return of Investment) increases. And there is always the possibility to put a few AdSense ads on your own site as well to cover some of the advertising costs.

This is my personal Internet Marketing Strategy, and it has yet to fail me! I’m going down that road for years now, using these strategies for my own products and projects as well as for my customers with great success. Man Am I glad that we don’t have to fool around with the good old Overture Keyword-Tool.

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