The Strength of two Goliaths – AdWords™ and Adsense™
I don’t want to fool you if i say; niche marketing with Google Adsense can bring an overwhelming success. But Niche Marketing with both Google Adsense™ AND Google AdWords™ in play can well lead to market domination and making lots of money. Let me prove it too you right here:
Simply type or copy/paste ‘dive center software‘ into a Google search box, or click on the link below which does that automatically for you:
Google search for: dive+center+software (Opens in a new tab or window)
You will probably get close to 2 million results and you can see now on the right side one single ad, my client’s ad. Now that is niche marketing. Every single time someone types a keyword, related to dive shop software or dive resort software,into a Google search box, one of the ads that have been setup in Google Adwords, will be shown on the right side of the search page. This is a good example of market domination. Even though, there is a huge amount of competition on the market, non of the other software developers runs a Google Adwords campaign. That is as good as it gets! My customers ad has the whole right side of the Google search page for itself. Every time a prospect searches for a product related keyword or key phrase.
The Advertisers Advantage is the Publishers Profit
The advertiser selects the keywords in his Google AdWords account separately for each campaign. This provides him with a perfect overview of how many times a keyword – phrase has been searched for and how many times it has been clicked on. The statistical overview and tracking methods, a Google Adword campaign provides, are unbelievably strong. This is the strongest weapon for any Internet Marketing Campaign. And it’s literally free, you just need to open an AdWords account at Google.
(If you happen to need a web hosting account, Blue Host offers 50$ Free Ads on Google to get your first Adwords Campaign started. The same Web Hosting Company also offers another 50$ Free ads by Yahoo for the same thing. You can start running free ad campaigns for your products for at least two month right now. This will give you enough time to figure it all out. I’m talking about one of the 5 leading web hosting companies world wide that offers the WORLD’S BIGGEST web hosting package for as low as 84$/Year! including a free domain for life and unlimited accounts. I have personally hosted several packages for myself and for my customers on Blue Host, never encountered any problem worth mentioning and I always had a great support including 24/7 technical live chat support)
Back to the issue – So this alone would be a success, having the whole right side of all Google search result pages for all your keywords just for yourself, not to mention that it will cost you barly a few dollars per month, if anything at all, because of the low keyword bidding price, but it still is a long way from market domination though, isn’t it? Now let’s look at the left side of the same search page and we will find my customers dive shop software not only on spot 1,2,3 and 4 but also on 7 and 10. That makes six out of ten on the first page of Google, out of just short of 2 million search results! That’s what i call ‘dominating a market’.
Now how come? What I’m telling you here is my humble opinion and Google expressly denies the fact, and I expressly state this here, so there can be no mistake.
Google Adsense and Google Adwords – The Secret of Keeping the Balance
Besides the fact that all three of my customers websites are in nearly perfect ‘SEO Health’ (nobody is perfect), they all also run Adsense ads all over the pages. Not only do the ads cover at least some if not all of the costs to run several Google AdWords campaigns, but in my opinion, expressly – again, Google would be more likely to place websites higher if they run an Adsense campaign. But comon’ who are you kiddin’ The system is developed by Google and if anybody knows anything about Internet marketing, it’s Larry Page and his Google Family.
It just doesn’t seem naturally to me that it would be different since Google is making all the money they make out of advertising. The total of Internet advertising budget is predicted to reach 80’000’000 $US by the year 2010. The far biggest part of the cake goes to Google. That’s let’s say just a bit more than paying cash for the Microsoft – Yahoo deal within a year! Now if this assumption of mine is true or false, we will never know. Google clearly outnumbers Coca Cola with secrets. But does it matter? In general it is just wrong nowadays not to run both, a Google Adwords and a Google Adsense campaign, if you have a product of your own to sell. If you handle both campaigns correctly, and in perfect harmony, you will find your way to market your product to a huge and very targeted audience for very little or even no money at all. If you don’t know how to, ask McHow2, we can help.
Caution Please! – Do not mess up
One last thing, Clicking on your own ads will NOT benefit your advertising budget, but it will cost you your Google account, so beware of telling your mom to click on links so you can earn more money. Google will find out, believe me they will, and then your account will be closed and you can never have a Google account again and all your nice toys are gone as well. Just leave the clicking to real customers, the clicks will come by themselves; that is if you follow my advice here.
