Internet Marketing
In one way or another, will any Business that made it into the 21st century, eventually be required to present itself and it’s products on the Internet through a website or webblog. No serious business owner would doubt this fact today!
Now whether this website or blog is going to be fancy and interactive or a straight forward sales page, there are certain things to help a web project
to succeed. For sure there are hundreds of Internet gurus around who will tell you about their little secret and discoveries in Internet Marketing if you sign up for their whatever newsletter. The six points I would like to talk about are free and accessible to anyone. Even tough following these steps will not guarantee that you can buy yourself a Lear jet tomorrow, it will certainly improve the performance of your website and therefor your business as such.
1. Research your Business and Marketing Idea
You have a great idea or a great product to sell? You offer a fantastic service, nobody else has thought of? Your business is travel related and covers a wide range of products and services? Or maybe you run a dive resort on a 20 square kilometer rock, together with another 45 competitors, offering the exact same fish on the same dive site; in any case DO YOUR RESEARCH!
Research your competitions and your industry’s websites. Check what your competition is doing. What kind of Internet Marketing does your hottest competitor use? But that’s research we’ve done manually years ago; nowadays we have tools doing it for us and that makes the life of an Internet Marketing Consultant a lot easier. And it does make your life easier by separating the good beeds from the bad ones. Use the Google Keyword Tool for all your keyword research. Find out what people really type in when they search your product, than use what you learned. It’s all there and it’s free!
2. Analyze your Business Idea – Make a Plan How to Present it
Review your business requirements as well as your goals and objectives. What is your goal? What is it that you want to accomplish? What does your website has to present? Is it your Products? Is it the way your products are manufactured? Or do you need to show the personality behind your product or the service you are offering? Find your peak performance points and than find a way to show them to the public; exploit them! Last not least count you change; for some jobs you will need some help and as always in life, a solid budget lets you run faster. But help in Internet Marketing an Web Developing doesn’t always have to be expensive to be good.
3. Find the right Provider for your Ecommerce Web Hosting
When making a decision about a web hosting company, there is only one thing you really need to look at: And that is what you get and for how much you get it! The bigger the better. Have i gone nuts now? Nope, not at all! Only the big guys who are in business for years already, will be able to give you those huge packages. Since they have been in business long enough, you can be assured they will still be here when you wake up tomorrow.
Another important thing I’ve learned the hard way over the years, is that the big shot companies such as Blue Host can also afford the best live support in case something goes wrong and a database connection fails and your site goes down. Today’s websites and webblogs are most all based on scripts of many kind, and they fail and they need to be reseted. A live support is always preferable to a ticket system!
4. Design your Website
Make your new website look good! Make your site appealing, make the first impression count! If you can’t do it yourself, let somebody do it who can. This is crucial. Here you show the face of your business to the world, you can’t afford to get this one wrong! I could go all the way here, telling you to make your site easy to navigate, make it search engine friendly, use the right meta tags, style sheets and so on, but if you haven’t been around in Internet Marketing and web Development for at least a couple of years, the chances that you won’t hit the target here, are huge.
5. Constantly Develop your Web Project
Don’t ever stop developing your Internet presence, your competition doesn’t sleep! Every day when we hit a search phrase into Google or Yahoo or Windows Live, we get more results than the day before. Thousands of new websites are registered to search engines every single day and to stay at the top of the pop, your site needs to be upgraded, updated, taken care of getting syndicated with other websites. Double your web presence with a second website, maybe in another language even. In short MULTIPLY but don’t clone!
6. Promote and Market your Website
Submit your site to all major search engines such as Google, MSN, Yahoo, Alexa and all the rest. Consider “Pay per Click” advertising with Google or Yahoo. If you sign up for an ecommerce web hosting account with a large web hosting provider such as Blue Host you even get you startup money to advertise your website for free. 50$ at Google AdWords and 25$ at Yahoo Search Marketing just to try out if it works. Furthermore go to forums that provide discussions related to your product and services, write press releases and have a healthy and natural looking linkexchange with other websites covering a similar subject. As more you promote your website as more visitors you get to your website as more business you will make. Again, if you’d rather focus on your business, your product or the service you are offering, than dealing with your internet marketing and online presence, you’ll need someone to do it for you, but you can not afford, not being online anymore. And once you are presenting your company on the Internet, you can’t afford to be on page 3 or 4 of the SERPs either! Fill in my Business Internet Marketing Questionnaire and i will personally review your project and give you a free quote and some vital tips in how you could proceed best and most cost effective, with no obligations attached!
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6 users responded in this post
Nice tips.
Site promotion and marketing is one thing which I’m not good at. So i usually have to ask others for help or just do SEO for increasing SE referrals.
SEO is fine for on-site work, but of-site work is also a part of SEO, and now there is a lot more you can do about of-site SEO. Think about social bookmarking and social networking sites alone.
It’s kind of advertising the brochure for your business, if you have 10′000 beautiful brochures printed where from 9′900 are still in the box and the rest is handed out or put to rest in some stands in your shop, waiting for a loner to pass by and pick one up, your advertising is not going to be very effective. If though, your brochures are available to the public from the train station, airport, hotel, to the crazy golf course of town, you might have to spend a bit more on brochures, but you will have considerably more business going on.
The same goes for blogs and websites, if you and your dog are the only ones looking at your site, it may be as fancy, sophisticated and expensive as it gets, it still want do the job though! Use Digg as your airport and Stumbleupon as your train station and never forget to Buzz on your way out!
StumbleUpon sure brings lot of traffic; but the traffic doesn’t convert well (at least in my case, for a Forum). *Usually* those visitors pay only one or two visits with each session spanning less than 5 pageviews.
Only good if you are running CPM adverts on the site.
Or… if you believe that constantly having traffic on your site will eventually increase your Larry Page Rank which than will make it a piece of cake to get other good websites to agree to all kinds of link exchanges an other agreements. And this finally will better your SERPs. It’s never one thing alone that leads to success; it is always a string of events following a certain order that brings beauty out of things… that and consistency.
Good and useful tips. Your post gave me a couple of brilliant ideas on how to improve my own website promotion. Thanks!
Nice article! I especially stress on the point that all businesses should seek to enhance their online visibility. You get to market your business to a global audience.
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