As a webblog owner, hopefully you know and understand exactly what a RSS feed is, but only in case you don’t, here goes.
Sharing With RSS
Really Straightforward Syndication, or RSS, feeds are an easy way of sharing content. The webblog owner is in totally control of what is shared and it makes keeping up to date a really straightforward task.
Increase Return Visits
For the blog owner, it could increase visitors back to your website. Primarily it is increasing the repeat traffic to your site, which is very crucial traffic. If a visitor is willing to come back time and time again to see what interesting new content you have placed, they are valuable dedicated readers. Not merely does this increase your visitors levels, but they are then also possible to start joining in by placing comments, book marking with websites such as Digg and Stumble Upon and sharing your ramblings with their friends directly and through sites such as Twitter.
Best of all, because they are long term readers not only do you get to interact through comments and replying to their comments, but they also have more trust in what you say and are more prospective to respond to affiliate promotions.
Increase New Traffic
But RSS Feeds are not just around current traffic. A few web sites like to share the content of other web-sites and they do this by utilising the RSS feeds. By displaying your RSS Feed content on their website they are probably showing it to new readers, who might become your traffic.
How Do You Install RSS?
So, how do you use them if they are so magnificent for generating visitors? Well any decent weblog software will have an RSS feed built in, but there are also tools let’s say FeedBurner that gives more options.
Then, be sure you have a big, obvious RSS Feed icon on every page. Make it obvious, somewhere that people will look to and always notice it. Also, add a page about using the feed – how to subscribe, what it does and so on. Invite your readers to subscribe and keepup to date.
You Choose Your Options
It is up to you how you run your feed. Options will permit you to have, such as, only the most recent 10, 20 or whatever number of posts you want to include. Several people like to only include a summary of the post, fearing that others will use the feed to steal content, whilst others like to share as much as likely to get the best advantages.
You can also use tools to exclude certain categories from your feeds. I like to drop the uncategorized posts from my feeds – I categorize every main post so anything filed in uncategorized is frequently off topic and I don’t want to trouble regular feeders with them.
Written by Keith Lunt of Starting A Blog. Call in if you need any help or advice with blogging for cash.
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