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2

Dec

Adsense Earnings down? I know why!

Posted by McHow2  Published in Google Adsenseâ„¢

Why are your AdSense earnings down lately?

A question that pops up a lot lately! How i know,  because if you ask Google e.g. “are your Google Adsense earnings down?” you will probably find my blog quite at the top of the search results. Since i see in my statistics, what people where searching for when they found my blog,  can see an unusual raise in this particular search phrase during the past six month. I myself have found the same happening to my websites that run Google Ads.

Some reasons why Adsense earnings down

Some of the reasons why Adsense earnings are going down are to  mankind others are kept as secrets forever. One relatively new fact is a little addon for Firefox that suppresses advertising and especially targets Google Ads! ( I won’t bother to advertise it here) While some of the users may appreciate the glimmer glammer of some blogs and websites to be turned of and like to read ad free content, we may all want to remember that the author of the content did NOT in any way intend to publish that, his own. content without ads! He might even make his living with those ads, because writing content for websites and for users to read takes a considerable amount of time. Time that can’t be spent on doing anything else to earn a living maybe?And this little tool starts to be everywhere, on friends computers, in schools (the only place it makes sence) but even in Internet caffe’s! That just sucks big time!

TV Ads and Internet Marketing

Now there is a vital and exceptional difference in advertising on radio stations or tv stations and advertising on websites, the so called Internet Marketing. The difference that might not be all that obvious to the users eye is the additional media between the publisher and the viewer, the Internet Browser. You can’t turn off your advertising on your tv or radio, unless you pay a fee to the publisher, the station, providing the program the information, the news and the entertainment to you, can you? If we could, we probably all would do it, and never pay a dime for nothing anymore. It wouldn’t be long though until we wouldn’t be entertained anymore neither would we see or hear any news anymore because the station needs the money from the advertisers to work. The advertisers though wouldn’t want to advertise anymore on a media that can turn of the ads, because even they themselfes would turn the ads of if they could, so they know what’s going on.

Mozilla, Chrome, and Google

We can’t turn off the ads on the computer monitor either, but the Mozilla developers and Firefox masters; They can! I just ask myself why these people think that they have the right (and who gives it to them) to destroy other peoples business and maybe more just for the fun of it? This Addon is a bad hack and it should disappear asap! Why would it be appropriate or even legal?? To cut my ads out in MY copirighted work? I am the publisher and i am the only one to make a dessicion about putting Google Adsense on my blog and not some freak’n punk developer! We don’t need Mozilla to take our butter from the bread! I was a supporter of Mozilla for many years but i do not wonder why Google has showed you guys the backside and developed Chrome! If you go and bite the hand that feeds you, you might end up getting very hungry one day soon!


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20

Sep

Internet Marketing Strategy

Posted by McHow2  Published in Google AdWordsâ„¢, Google Adsenseâ„¢, Internet Marketing

Where it all Begins – Four Steps to Success

If you need, and you do need, to advertise your business on the Internet, the first thing you’ll have to do, is to Plan your Internet Marketing Strategy!

  • The first point to cover is setting up a solid Internet presence. Something steady that presents your business or product at all times, 24/7, and doesn’t break down on the first traffic rush your website will get. To achieve this you need two things, and two things only: A solid and affordable ecommerce web hosting package and Wordpress, the worlds best content management system (CMS). The latter is free, and the web hosting package won’t rid you of your last shirt, it only costs 84 bucks a year! And check the link above to see what you get for this money; it’s unbelievable! It doesn’t leave a single wish open. – Wordpress is the worlds most popular blogging software. It is very easy to install and even easier to keep it upgraded almost on auto pilot. No other content management system in the world offers this feature. Installing Wordpress on Blue Host is a piece of cake and a matter of two clicks! Important! To setup your Wordpress Blog the correct way, follow this guide.
  • The second point to cover in your Internet marketing strategy is knowing what your prospects are searching for when they are looking for your products and services on the Internet. Just about two month ago, this was stil a difficult task, widely depending on guesses and trial and error. Now the world of Internet marketing has changed once again. And as in most such cases we can pin it on Google once more, but this time in a very positive way! Google has finally desided to open up those not quite informative green bars in the Google AdWords Keyword Tool. Now, here is your top tool to plan your Internet marketing strategies, right, not only one strategy, but several strategies. Once you entered the keyword or key phrase you ‘think’ that your prospects would type into the Google search bar when they search your business, you will see the number of people who infact typed this keyword into Google during the past month and a prediction of how many will search for your keyword in this month. Additionally you will see all similar and related searches. And I can tell you right now, the results will not only make you want to change the title, description and keywords of your new blog right away, but it will make you re-think your whole Internet Marketing Strategy!
  • Once you have obtained your new input, start using it wisly. Note down the longtail key phrases that have most searches and use them when promoting your products and services on your website. – A hint – Get a cross refference on Google for a desired key phrase before you set all your money on one horse. If you see too many websites coming up in the search results, you might want to choose another phrase that is less competitive. It happens many times that the difference is in only one letter; e.g. singular or pural. You need to know exactly what you prospects are looking for! Otherwise your whole Internet marketing strategy is doomed to fail, or in the best case scenario, to be too expensive.
  • Now you can use the same keywords and key phrases for your Google AdWords campaign. Right, i forgot to tell you, when you sign up for an account with Blue Host, you’re entitled to a 50$ bonus on a Google AdWords account. This is great because you can test drive Google AdWords without spending your own money. Create one campaign for starters. In this campaign you put two ads. Think well about the text in you ads; this is most important. Test-run your two ads against each other in competitive style. As soon as you see one ad performing better than the other, remove the one with lesser clicks and create a new one. Run those two against each other until you have a new winner. Repeat this until you have reached the maximum on clicks. Now you have the perfect ad running. Google will charge you much less per click if your ad produces many clicks, thus your ads run cheaper, you get more targeted visitors and make more sales for lesser money! Thus your ROI (return of Investment) increases. And there is always the possibility to put a few AdSense ads on your own site as well to cover some of the advertising costs.

This is my personal Internet Marketing Strategy, and it has yet to fail me! I’m going down that road for years now, using these strategies for my own products and projects as well as for my customers with great success. Man Am I glad that we don’t have to fool around with the good old Overture Keyword-Tool.


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15

Mar

Market Domination Using Google Adsense and Google Adwords in Combination

Posted by McHow2  Published in Google AdWordsâ„¢, Google Adsenseâ„¢

The Strength of two Goliaths – AdWords™ and Adsense™

I don’t want to fool you if i say; niche marketing with Google Adsense can bring an overwhelming success. But Niche Marketing with both Google Adsense™ AND Google AdWords™ in play can well lead to market domination and making lots of money. Let me prove it too you right here:
Simply type or copy/paste ‘dive center software‘ into a Google search box, or click on the link below which does that automatically for you: 

Google  search for: dive+center+software (Opens in a new tab or window)

You will probably get close to 2 million results and you can see now on the right side one single ad, my client’s ad. Now that is niche marketing. Every single time someone types a keyword, related to dive shop software or dive resort software,into a Google search box, one of the ads that have been setup in Google Adwords, will be shown on the right side of the search page. This is a good example of market domination. Even though, there is a huge amount of competition on the market, non of the other software developers runs a Google Adwords campaign. That is as good as it gets! My customers ad has the whole right side of the Google search page for itself. Every time a prospect searches for a product related keyword or key phrase.


continue reading "Market Domination Using Google Adsense and Google Adwords in Combination"


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