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15

Dec

The Secret on How to place Adsense – An Example Site

Posted by McHow2  Published in Make How To?

What is it that makes the Difference?

It actually is more than just just where to place your ads on your website or blog. It is also very important how your ads look compared with the rest of your website or blog. Many people follow the Google advice to make your ads shine out with different colors to attract visitors to click on them. They should know better by now. We are no insects that get attracted by bright looking colors, the opposite, we are very shy humans who have become very selective in our desicion to click on a link or not. This site is a good example for what animates visitors to click on an ad. Thai Kick Boxing Koh Tao

Nobody really wants to click on a link to end up on a cheap one page website, and that is exactly where many of the Google ads end up. That is a fact even though i know that Google is activly fighting this by charging more for ad positions that lead to a one page site than if the ad leads to an informative website. If the website or blog is equiped with all the tiny bits and pieces that Google loves so much and that help Google to deliever relevant content to searches ,the Adword ads become cheaper. The four vital things you MUST provide to get your baloon started are:

  1. A Privacy Policy Statement
  2. A Disclaimer - Terms and Conditions
  3. A Contact Page – Form or e-mail Address
  4. A Site Map – Submitted to Google

If you have done those four things you will immidiately see your income grow and that is simply because Google will start serving higher paying ads to your website or blog. Imagine that for every click you recieve right now and earn 3 -7 cents per click, you would get 20 – 80 cents per click. That would tenfold your income at once wouldn’t it?

But why stop there and not improve your click through rate (CTR) at the same time? This can easily be done by ignoring Google’s advice i mentioned above. Make your ads look like they are a part of your site. Here is how it’s done:

  • Make them look exactly the same like your other links on the site.
  • Choose the exact link colors and text colors you use for the rest of the page where you place your ad.
  • Make wise desicions on what ad to use where. Split test it over and over.
  • Never let your ads look like ads. Integrate them in your text.
  • Justify the text around your ads

Adsense Results after One Single Day
Thai Boxing Academy Koh TaoUsing the exact technics desribed here i have doubled the revenue and the CTR on the example site below in One Single Day. Now that might not seem much but if you can do it once you can do it ten times. And i wouldn’t mind about 150 bucks more in my pocket each and every day, would you?

Now that your ads are fine and setup and ready to be clicked on, the only thing you need to start monetizing your website or blog are visitors. Thats right traffic.

Since we have come so far together, i won’t hold back with the information on how to get that train rolling. When i say train, i mean it as a metapher because like a train it has to start of slowly to gain speed and finally accelerate to full power. The many ways to buy traffic and speed up your visitor count artificially, i won’t even scratch here. Where i’m going is the one and only important internet marketing place of the year 2008, Social Networks, websites like MySpace and Facebook are traffic sources that won’t cost you a dime and they grow by the minute.

Social Networks equals Social Marketing

There are more than 2′000 social network sites out there right now. I just want to introduce you to the very newest and so far one of the fastest growing communities on the net, meet Yuwie.

Why would that be? Because other than the above mentioned networks, Yuwie pays you for every action you take on their site. They also pay you for friends you bring and their friends down to ten grades. They pay you for surfing their network or writing a blog – where you can promote your website for free – they pay you for anything you do. I joined and had traffic coming from Yuwie within two days. It’s a win win solution and the first social network that shares it’s social marketing revenues with their members. Others will follow, but why wait since it’s free to join.

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17

May

SSS – StomperNet Site Seer Review

Posted by McHow2  Published in Make How To?, Stompernet

Brand New SEO Tool Released Yesterday

StomperNet released SSS – Stomper Site Seer – yesterday. The server ran hot and waiting periods of three hours to see the result where predicted. Things have calmed down by now and you can see your results within minutes. So what’s it all about?

Simply Another SEO Tool?

NO WAY! We are talking serious time saving and eye opening results here! After submitting your website url and the main keywords that you ‘think’ or ‘hope’ to be listed for, at Google search engines, you just sit back and wait until your report is evaluated by StomperNet. You will than be notified by e-mail and can go to see your report online. What you are presented with is a complete SEO plan. Not only will the results tell you what you are missing out and what you can do better, but it also reveals what Google ‘thinks’ your website is about.

Stompernet SEO Tool - The Best for Internet MarketingLet’s take this blog for example. I was actually hoping that my blog would be found mainly for Internet Marketing and Consulting, because that’s what i do. Now after running the SSS report on my blog, I knew better! Google found my blog for web hosting and domain name. Now why is that? Even though I write a lot about Internet Marketing and a lot about Social Networking and Web 2.0 here, i also sell webhosting packages on this site. I’m an affiliate with Blue Host, whom i feel i can trust, a company that will always deliver the best possible hosting packages to their customers. I hate complaints! So i might have been talking too much about web hosting and where you can snap a free domain name for life lately. Man that was a surprise!

What else does the StomperNet Report Analyze and Reveal?

  • Your title tags throughout the site h1, h2, h3
  • Your meta description
  • Your meta keywords
  • Your image loading time
  • Your image alt tags
  • Your xml sitemap
  • Your website’s listing on Google, Yahoo and MSN
  • Your Alexa Rank
  • Your Technorati Rank
  • Your Delicious Bookmarks
  • Keyword Analysis for Adwords for the keywords you entered
  • Your DMOZ Listing
  • Your Back Links

Each and every part of the report comes with a video that explains exactly what each point is about and what you can do to improve the result.

It’s time to take action! Go to http://www.stompernet.com/, subscribe to their newsletter – you’ll need to subscribe in order to get your report but you won’t get any crap e-mails from StomperNet. What they send you is worth reading; that is if you’re serious about making money online.


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7

Mar

How to Make your First 11$ and be Set Up for Life in less than 1 Hour

Posted by McHow2  Published in Make How To?

How To Make A Start In Internet Marketing

So you have made the wise decision to jump on the money train called Internet Marketing or Online Business that sounds cooler. Now there are many possibilities to achieve your goal in this ever growing wide field of opportunities. What I will show you here is a way how you can make it not only for free but by ending up with 11 Dollars plus in your pocket. But first of all, making money online is never ever going to be ‘quick and easy’. there will always be some work involved. But as always; first things first What you need to start your own online business is a a to do list; that doesn’t sound like i want to sell you something here. You will need a website or a blog if you haven’t one set up already and you need a host. A host is where your website is going to be ‘hosted’ on the web. A ‘host’ or ‘Server’ can be located anywhere in the world so it doesn’t really matter where your physical location is.
Building Your Web Based Business on CMS – Content Management Systems

Now there are several ways to setup a website and start Internet Marketing. For once there is the common html based website that you can build with all kinds of tools such as PhotoShop and DreamWeaver. This way you will have static pages with static content and changes have to be made to each page separately. That is a rather complicated procedure, needs good html knowledge and we’ll call it old school web design. and dismiss it for our project right away. The second, and much more sophisticated way to build a web project where you can sell products online and do all kinds of user related things, is called Content Management System, or it’s acronym CMS. A CMS is based on a Mysql database and delivers dynamic content to the user. As it says it is dynamic and has only little static content. Pages are called out of the database when a user clicks on a link. Most CMS based websites have a short time cache set to 3600 seconds, 1 hour that will store the pages so they don’t have to be reloaded each time a user goes back to a previously visited page of your website which makes sense. Content Management Systems can, as the name states, manage content. Lots of content. A CMS is a lot more flexible and offers a lot more possibilities than a simple static website. The setup is not very complicated and you can always get help on forums. I will introduce several content management systems in the future here at make how to dot com. A few words only for now: What good CMS provides you with is:

The Internet's Most Powerful SEO Tool Box
  • User Area with Login
  • Online-Shop
  • Forum
  • News Section
  • Real Simple Syndication due RSS
  • FAQ Section for the most asked questions
  • Ticket System for support
  • Chat Feature
  • Guest Book
  • HTML Section to create your web pages
  • Polls and Petition
  • Address Book
  • And in most CMS you will find many widgets and gadgets.


continue reading "How to Make your First 11$ and be Set Up for Life in less than 1 Hour"


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8

Feb

Are your Google Adsense Earnings on a Downfall?

Posted by McHow2  Published in Google Development, Make How To?

Are your Google Adsense Earnings down?

Many theories are flying around in the Internet at the moment. It seems that 55% of the webmaster community report heavy losses on their Adsense accounts. The other 45 percent of the community report no changes and in some few cases even a slight raise on earnings. To me this looks like a flue and i hope they find a cure soon because the Adsense flue seems just to have reached my account. When i checked this morning, my Adsense earnings where down by 50%! Now, there i start getting worried. Even though i don’t have all my eggs in one basket, it still hurts.

Now where ever something happens there are roumors and theories. This one i like best: Google has reported a 30% increase in AdSense clicks over the last quarter 2006, and a 9% increase since the third quarter 2007. But even though the clicks are up, revenues for publishers seem to go down.

 The Most Powerful Keyword Research Software On The Planet!

Google also reported a 34% increase in AdSense revenues over the last quarter 2007 and a 12% increase quarter after quarter. The interesting part is that Googles traffic acquisition cost, the portion of revenue shared with Google AdSense publishers, went up only 1%. Google controls 77% of the search market and 75% of the search advertising spend and they report consistent growth. Maybe they are saving up to buy Microsoft now; the perfect "All in One" package. 

But seriously, i still think it’s a flue. Going over my several websites after i discovered the downfall in my Adsense account, i found that besides of the front page, where everything seems to be alright, only very few if at all, ad boxes where shown. Some pages showed ads after refreshing the page 3 times but many pages don’t show ads at all. Nothing, not one, not even charity ads. I checked the source code and everything is fine. Google just seems to reduce the number of times ads are shown. Doing this on purpose wouldn’t make sense at all, given the numbers above. So i do the same as everybody; wait and see what happens. Google is in the position to do whatever they want anyway. No competition on the horizon and the only competition that could be counted for is just about to be swallowed by giant number two. Does anybody here see the big picture? There will be only two companies left who will pocess all the computer power of the world. And i’m afraid that this will not be a most harmonic relationship.

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